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Oliver Buchannon
Shira Lazar

Your weekly guide to web3 and AI curated by Shira Lazar.

Netflix Is Betting on YouTubers. Here’s What It Gets Right and Wrong.

Jul 13, 2026

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3 min read

Netflix Is Betting on YouTubers. Here’s What It Gets Right and Wrong.

The Stokes Twins deal is a milestone for creators. But the bigger opportunity isn’t licensing YouTube videos, it’s helping creators make the next Netflix original.

Shira Lazar
Shira Lazar
The Next Phase of the Creator Economy Isn’t Just Content. It’s Creator Networks

Jul 6, 2026

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4 min read

The Next Phase of the Creator Economy Isn’t Just Content. It’s Creator Networks

Why LinkedIn, Forbes, and other are betting that the future of the creator economy is helping brands and creators do business together.

Shira Lazar
Shira Lazar
Cannes Lions 2026 Was a Turning Point for the Creator Economy

Jun 30, 2026

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6 min read

Cannes Lions 2026 Was a Turning Point for the Creator Economy

Creators took center stage, AI became infrastructure, and marketing dollars are shifting. Here’s what a week hosting conversations (and parties) across AI, creators, and marketing revealed about where the industry is headed next.

Shira Lazar
Shira Lazar
The YouTube-to-box-office model (and where it breaks)

Jun 21, 2026

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4 min read

The YouTube-to-box-office model (and where it breaks)

Why some creator are succeeding in theaters while others never take the leap.

Shira Lazar
Shira Lazar
A Bombshell Just Entered the Creator Villa

Jun 15, 2026

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4 min read

A Bombshell Just Entered the Creator Villa

CAA and TPG just launched a $250 million holding company to acquire, operate, and scale creator-led businesses.

Shira Lazar
Shira Lazar
When Politicians Buy Your Feed

Jun 7, 2026

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5 min read

When Politicians Buy Your Feed

As campaign dollars flow into the creator economy, the lines between political advertising, influence, and content are becoming harder to see.

Shira Lazar
Shira Lazar
Could This Technology End AI Slop?

May 31, 2026

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4 min read

Could This Technology End AI Slop?

Google’s SynthID is already embedded in billions of AI-generated files. The bigger question is whether platforms will use it to clean up their feeds.

Shira Lazar
Shira Lazar
The top creator summer events — and where I’ll be

May 24, 2026

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4 min read

The top creator summer events — and where I’ll be

From Cannes Lions to VidCon, these are the creator economy events shaping the second half of 2026.

Shira Lazar
Shira Lazar
We're All Living in the Clipping Economy

May 17, 2026

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6 min read

We're All Living in the Clipping Economy

An army of paid clippers is reshaping virality, culture, and politics. The question is how much of what we see online is actually real.

Shira Lazar
Shira Lazar
How We Got 7,000+ Women to Join Our AI Challenge

May 12, 2026

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4 min read

How We Got 7,000+ Women to Join Our AI Challenge

Shira Lazar
Shira Lazar
The Robots Aren't Coming. They're Already Clocked In.

May 3, 2026

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5 min read

The Robots Aren't Coming. They're Already Clocked In.

Shira Lazar
Shira Lazar
Journalism’s Power Structure Just Got Rewritten in DC

Apr 26, 2026

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4 min read

Journalism’s Power Structure Just Got Rewritten in DC

Why creators and infrastructure, not institutions, now define the press

Shira Lazar
Shira Lazar
The Band That’s Going Viral For Making Music More Ridiculously Human

Apr 19, 2026

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3 min read

The Band That’s Going Viral For Making Music More Ridiculously Human

The Quebec math-rock duo going viral by being everything AI music isn't

Shira Lazar
Shira Lazar
Is the Creator vs. Hollywood Debate Over?

Apr 12, 2026

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7 min read

Is the Creator vs. Hollywood Debate Over?

Inside the room where that shift became real

Shira Lazar
Shira Lazar
OpenAI bought a media company. Here’s what that actually signals.

Apr 5, 2026

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10 min read

OpenAI bought a media company. Here’s what that actually signals.

Why the TBPN deal says more about power, access, and narrative than views or revenue.

Shira Lazar
Shira Lazar
I Saw the New AI Documentary and Left with More Questions

Mar 30, 2026

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7 min read

I Saw the New AI Documentary and Left with More Questions

Shira Lazar
Shira Lazar
The White House Just Dropped Its AI Rulebook. Here’s What You Actually Need to Know

Mar 23, 2026

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8 min read

The White House Just Dropped Its AI Rulebook. Here’s What You Actually Need to Know

The Trump administration's new AI framework wants Congress to set the rules before the states do.

Shira Lazar
Shira Lazar
SXSW 2026: Creators Aren’t Just Marketing Tools. They’re Media Companies

Mar 19, 2026

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8 min read

SXSW 2026: Creators Aren’t Just Marketing Tools. They’re Media Companies

The creator economy moved from hype to infrastructure and SXSW made it clear

Shira Lazar
Shira Lazar
Did Big Tech’s Privacy Problem Just Get Worse?

Mar 9, 2026

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13 min read

Did Big Tech’s Privacy Problem Just Get Worse?

Meta’s smart glasses, AI transcription tools, and the growing fight over who controls your data

Shira Lazar
Shira Lazar
The AI Race Was Never About Chatbots

Mar 1, 2026

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9 min read

The AI Race Was Never About Chatbots

I sat down to write about the Anthropic-Pentagon fight. Then, the U.S. and Israel struck Iran, killed its Supreme Leader, and set the Middle East on fire. These two stories aren't separate. They never were.

Shira Lazar
Shira Lazar
The $6.6 Billion Question Nobody's Really Asking

Feb 23, 2026

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6 min read

The $6.6 Billion Question Nobody's Really Asking

When Anton Osika told me that story on The AI Download, I had to sit with it for a second.

Shira Lazar
Shira Lazar
People Are Breaking Up With ChatGPT for Claude. But Why?

Feb 15, 2026

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12 min read

People Are Breaking Up With ChatGPT for Claude. But Why?

The AI honeymoon might be over and users are rethinking what trust and value actually look like in their AI tools.

Shira Lazar
Shira Lazar
New York Just Regulated AI Ads. Could Creators Be Next?

Feb 11, 2026

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8 min read

New York Just Regulated AI Ads. Could Creators Be Next?

A new disclosure law, platform hypocrisy, and why transparency is about to become a trust signal.

Shira Lazar
Shira Lazar
Social Media on Trial: Accountability or Overcorrection?

Feb 1, 2026

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11 min read

Social Media on Trial: Accountability or Overcorrection?

While tech advocates warn of censorship, inaction isn’t an option either.

Shira Lazar
Shira Lazar
Is TikTok Over? The Transition, Policy Updates, and Why Users Are Jumping Off

Jan 25, 2026

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9 min read

Is TikTok Over? The Transition, Policy Updates, and Why Users Are Jumping Off

From platform uncertainty to AI-powered civic action during unrest over ICE

Shira Lazar
Shira Lazar
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#TheAlpha Newsletter

The week in web3 and AI, curated by Shira Lazar


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