There's a band from Quebec (my home province, btw- I’m from Montreal) that literally named themselves after a heart condition and decided to perform in papier-mâché alien masks and polka-dot suits. And somehow, they're the most viral act on Spotify right now.

Angine de Poitrine found its way into my feed recently, and with so many debates about AI and the future of creativity, I thought this would be a fun and interesting story to cover this week.

Instagram post

Khn de Poitrine and Klek de Poitrine are a Québécois duo from Saguenay, formed in 2019, who play microtonal math rock in oversized papier-mâché masks and black-and-white polka-dot costumes. 

Their KEXP live session hit over 10 million views and counting, and even Dave Grohl is apparently a fan. Their second album, Vol. II, just dropped in April, and they describe themselves as "space-time voyagers" forming a "mantra-rock, Dadaist, Pythagorean-Cubist orchestra."

I genuinely cannot make this up.

AI music generation has reached an unsettling level of competence. Platforms like Suno now have over 100 million creators and can generate complete, polished songs from a text prompt in under a minute, supporting over 1,200 musical styles. The output is, frankly, pretty good. Good enough that background music, content audio, and demo tracks are increasingly AI-generated. 

As some of us are embracing generative A, the result may feel like our collective culture is becoming more uniform and conformed.

And while they weren’t trying to make a statement about AI, at first, many are taking it in that direction. 

They actually started the band as a joke. The two musicians were booked to perform twice in one week at the same local venue in Saguenay, so they put on masks and polka-dot costumes for the second show as a gag. But the craft underneath was anything but. Khn plays a custom double-necked hybrid guitar and bass, each fitted with additional microtonal frets, built to access notes that sit in the spaces between the 12 steps Western music uses, the quarter tones and third tones standard in Indian, Arabic, Turkish, and Indonesian traditions but almost unheard of in Western rock. 

Their weirdness and unpredictability, not only in their alien costumes but in their sound, are so fundamentally human that no current AI could possibly replicate their music.

In the ever-growing flood of AI-generated content, Angine de Poitrine's music represents a scream of humanity, a deep thumbprint pressed into the sound by its creators. The appeal isn't despite the difficulty and weirdness. It's because of it. The difficulty is the proof of authenticity.

Northeastern professor James Gutierrez confirmed it when someone actually tried. Even prompting a model like Suno to create a song based on Angine de Poitrine resulted in something far less adventurous, a kind of generic progressive rock that missed the entire point. Angine de Poitrine has become, as Gutierrez put it, the poster child for music that is "at its face value deeply human."

The virality itself is worth understanding for anyone in the creator space. These two have been making music for years, but what people are seeing now isn't overnight success. It's the moment years of work finally became visible, during a time many say is hard to break through.  

Their 2024 debut Vol. 1 became the most sought-after record on Discogs in recent weeks, with used copies reportedly selling for around $600.

Their single "Fabienk" is now topping Spotify's Viral 50 Global chart, ranking highly in the U.S., France, Spain, Chile, and Australia. They're set to open for Jack White in Toronto this July, with their first U.S. tour dates landing in September.

The lesson here isn't "go wear a weird mask." When the average is freely available, the only differentiating positions are the extraordinary and the deeply personal. Audiences are actively hungry for proof that humans are still behind the music.

Angine de Poitrine didn't set out to be the antidote to AI music. They set out to be ridiculous. And right now, ridiculous and real is exactly what we need.

Find me at NAB Show this week in Las Vegas…

I’ll be speaking with fellow NAB Creator Council Members on the association’s new VIP Creator Program and more tips for thriving in 2026.

Other headlines to check out:

AI

Creator Economy

Web3 

Friendly Reminder

“Do the best you can until you know better. Then when you know better, do better." — Maya Angelou.

Shira Lazar

Remember, I'm Bullish on you! With gratitude,

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