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The YouTube-to-box-office model (and where it breaks)

Jun 21, 2026

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4 min read

The YouTube-to-box-office model (and where it breaks)

Why some creator are succeeding in theaters while others never take the leap.

Shira Lazar
Shira Lazar
A Bombshell Just Entered the Creator Villa

Jun 15, 2026

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4 min read

A Bombshell Just Entered the Creator Villa

CAA and TPG just launched a $250 million holding company to acquire, operate, and scale creator-led businesses.

Shira Lazar
Shira Lazar
When Politicians Buy Your Feed

Jun 7, 2026

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5 min read

When Politicians Buy Your Feed

As campaign dollars flow into the creator economy, the lines between political advertising, influence, and content are becoming harder to see.

Shira Lazar
Shira Lazar
Could This Technology End AI Slop?

May 31, 2026

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4 min read

Could This Technology End AI Slop?

Google’s SynthID is already embedded in billions of AI-generated files. The bigger question is whether platforms will use it to clean up their feeds.

Shira Lazar
Shira Lazar
The top creator summer events — and where I’ll be

May 24, 2026

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4 min read

The top creator summer events — and where I’ll be

From Cannes Lions to VidCon, these are the creator economy events shaping the second half of 2026.

Shira Lazar
Shira Lazar
We're All Living in the Clipping Economy

May 17, 2026

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6 min read

We're All Living in the Clipping Economy

An army of paid clippers is reshaping virality, culture, and politics. The question is how much of what we see online is actually real.

Shira Lazar
Shira Lazar
How We Got 7,000+ Women to Join Our AI Challenge

May 12, 2026

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4 min read

How We Got 7,000+ Women to Join Our AI Challenge

Shira Lazar
Shira Lazar
The Robots Aren't Coming. They're Already Clocked In.

May 3, 2026

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5 min read

The Robots Aren't Coming. They're Already Clocked In.

Shira Lazar
Shira Lazar
Journalism’s Power Structure Just Got Rewritten in DC

Apr 26, 2026

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4 min read

Journalism’s Power Structure Just Got Rewritten in DC

Why creators and infrastructure, not institutions, now define the press

Shira Lazar
Shira Lazar
The Band That’s Going Viral For Making Music More Ridiculously Human

Apr 19, 2026

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3 min read

The Band That’s Going Viral For Making Music More Ridiculously Human

The Quebec math-rock duo going viral by being everything AI music isn't

Shira Lazar
Shira Lazar
Is the Creator vs. Hollywood Debate Over?

Apr 12, 2026

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7 min read

Is the Creator vs. Hollywood Debate Over?

Inside the room where that shift became real

Shira Lazar
Shira Lazar
OpenAI bought a media company. Here’s what that actually signals.

Apr 5, 2026

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10 min read

OpenAI bought a media company. Here’s what that actually signals.

Why the TBPN deal says more about power, access, and narrative than views or revenue.

Shira Lazar
Shira Lazar
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#TheAlpha Newsletter

#TheAlpha Newsletter

The week in web3 and AI, curated by Shira Lazar


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© 2026 #TheAlpha Newsletter by Shira Laar.
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