Shira Lazar

A New TikTok App Could Change Everything for U.S. Users

From monetization to audience reach, this could upend how creators use the platform.

Is This the End of AI Spam on YouTube?

How new platform policies and rising user concerns could shape the future of AI-generated content.

SEO Is Dying Because of AI. So What Now?

The search game has changed. Here’s what anyone with a site needs to know to stay visible.

What I Actually Took Away From Cannes Lions (Beyond the Rosé and Yachts)

Why I’m Headed to Both Cannes Lions and VidCon—And What It Says About the Future of Creator Events

What two of the industry’s biggest events reveal about the shifting role of creators in media, marketing, and community.

Why Gamers Are the New Influencers (And You Should Be Paying Attention)

From Roblox fashion collabs to Twitch-fueled fundraising, gaming is no longer a niche—it's the new engine of culture, commerce, and creator power.

AI Influencers Are Coming for 80% of the Industry— Here’s Who Survives

A new wave of hyper-realistic AI influencers is reshaping the creator economy...fast.

Can AI Solve the Loneliness Epidemic?

TikTok Enters the AI Chat with New “AI Alive” Feature

The Creator Economy Is Booming. But At What Cost?

Why I Launched CreatorCare—Real Therapy for the Creative Gig Workers Powering Social Media