I Tried 80 TikToks in 30 Days—Here’s What Happened

The viral challenge taught me more about burnout, consistency, and growth than I expected.

Author

Shira Lazar
September 07, 2025

I recently landed in a TikTok algorithm rabbit hole where creators were challenging themselves to post as many videos as possible in a single month. Some first-timers saw explosive growth. Others burned out fast.

I was especially inspired by my friend Erica Wenger, founder of Park Rangers Capital, who’s been in full “founder mode”—sometimes posting 15 videos a day. Quick, unfiltered, honest takes as a VC.

@shiralazar

Lessons from the 80 videos in 30 days challenge. Have you tried it? Share any of your own TikTok growth strategies in the comments!

I got about halfway to my goal. Between family travel and client work, I couldn’t keep up with the pace.

But here’s the thing: trying was the real lesson. The experiment pushed me to rethink what consistency, sustainability, and “showing up” online actually mean.

1) Quantity breeds luck (and learning)

When I posted more, engagement trended up. Not every video hit, but posting frequently gave me more “shots on goal.” That tracks with how TikTok’s recommender works: it continually tests your videos with small audiences and expands reach when interaction signals (watch time, likes, comments, saves) are strong. More consistent outputs = more chances to trip those signals.

A related reality check: one viral video doesn’t guarantee lasting growth. Research tracking thousands of posts finds that most viral events don’t translate into sustained engagement—consistency beats lightning-in-a-bottle. 

2) Lower the production bar

FaceTime-style, talk-to-camera clips made it easier to hit the numbers goal and release the pressure of perfection. When I stopped making every video a whole production, I also shipped more. And here’s the reframe: posting a lot isn’t about spamming the feed—it’s about practicing. The more reps you get, the better you get.

3) Focus days are gold

I’m not great at switching gears. My best days were the ones where I wasn’t multitasking—I wasn’t in the car, stacked with calls, or pulled in ten directions. I just had space to record.

And on days I couldn’t film, having pre-recorded videos ready kept the streak alive. (Pro tip: Creator and Business accounts can schedule posts in TikTok Studio up to 10 days out. Total lifesaver for keeping momentum.)

4) Headlines > deep dives (sometimes)

A lot of news creators—like Aaron Parnas—have built momentum just by hitting record on a headline and sharing the top lines. They’re playing the speed + discovery game.

For me, the sweet spot is a mix: quick headline reactions to stay current, plus a few deeper, more personal evergreen posts each week.

5) Discipline matters—and so does grace

There’s a mindset line between “hunker down” and “excuses.” But creator burnout is real, and the data backs it: recent surveys show roughly half to two-thirds of creators report burnout impacting their work and wellbeing. Translation: pace yourself on purpose so you can stay consistent. 

Ideas for me (and maybe you) the next 30 days

  • Batch 3–4 videos on Mondays.

  • Post daily Tue–Thu (afternoons), share a quick “what I learned” clip on Friday.

  • Keep weekends light—replies, stitches, or just one fun post.

  • Stick to a 70/20/10 mix: quick hits / evergreen / experiments

  • Create in blocks and always keep 5 backup drafts ready.

  • Track saves, shares, and watch time—not just likes.

  • Keep a list of easy prompts and recycle older content that still works

My takeaway

I didn’t hit 80. But I proved to myself that momentum beats perfection. TikTok rewards clear signals, delivered consistently.

So here’s the reminder for all of us: make showing up easier—lower the friction on creation days, schedule smarter, and treat rest as part of the system.

Other headlines to check out:

AI

Creator Economy

Web3 

Gentle Reminder 🙏

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