Logo#TheAlpha Newsletter
Authors
Login
Subscribe
Logo#TheAlpha Newsletter
Gallery

Simplifying Emerging Tech

Learn what matters in
creator economy trends,
emerging tech and AI
in under 3 minutes per week.

Written by

Shira Lazar

Connect

Archive

Netflix Is Betting on YouTubers. Here’s What It Gets Right and Wrong.

Jul 13, 2026

•

3 min read

Netflix Is Betting on YouTubers. Here’s What It Gets Right and Wrong.

The Stokes Twins deal is a milestone for creators. But the bigger opportunity isn’t licensing YouTube videos, it’s helping creators make the next Netflix original.

Shira Lazar
Shira Lazar
The Next Phase of the Creator Economy Isn’t Just Content. It’s Creator Networks

Jul 6, 2026

•

4 min read

The Next Phase of the Creator Economy Isn’t Just Content. It’s Creator Networks

Why LinkedIn, Forbes, and other are betting that the future of the creator economy is helping brands and creators do business together.

Shira Lazar
Shira Lazar
Cannes Lions 2026 Was a Turning Point for the Creator Economy

Jun 30, 2026

•

6 min read

Cannes Lions 2026 Was a Turning Point for the Creator Economy

Creators took center stage, AI became infrastructure, and marketing dollars are shifting. Here’s what a week hosting conversations (and parties) across AI, creators, and marketing revealed about where the industry is headed next.

Shira Lazar
Shira Lazar
The YouTube-to-box-office model (and where it breaks)

Jun 21, 2026

•

4 min read

The YouTube-to-box-office model (and where it breaks)

Why some creator are succeeding in theaters while others never take the leap.

Shira Lazar
Shira Lazar
A Bombshell Just Entered the Creator Villa

Jun 15, 2026

•

4 min read

A Bombshell Just Entered the Creator Villa

CAA and TPG just launched a $250 million holding company to acquire, operate, and scale creator-led businesses.

Shira Lazar
Shira Lazar
When Politicians Buy Your Feed

Jun 7, 2026

•

5 min read

When Politicians Buy Your Feed

As campaign dollars flow into the creator economy, the lines between political advertising, influence, and content are becoming harder to see.

Shira Lazar
Shira Lazar
Could This Technology End AI Slop?

May 31, 2026

•

4 min read

Could This Technology End AI Slop?

Google’s SynthID is already embedded in billions of AI-generated files. The bigger question is whether platforms will use it to clean up their feeds.

Shira Lazar
Shira Lazar
The top creator summer events — and where I’ll be

May 24, 2026

•

4 min read

The top creator summer events — and where I’ll be

From Cannes Lions to VidCon, these are the creator economy events shaping the second half of 2026.

Shira Lazar
Shira Lazar
We're All Living in the Clipping Economy

May 17, 2026

•

6 min read

We're All Living in the Clipping Economy

An army of paid clippers is reshaping virality, culture, and politics. The question is how much of what we see online is actually real.

Shira Lazar
Shira Lazar
...
#TheAlpha Newsletter

#TheAlpha Newsletter

The week in web3 and AI, curated by Shira Lazar


Home

© 2026 #TheAlpha Newsletter by Shira Lazar.
beehiivPowered by beehiiv